The fifth-generation Hyundai Avante to be locally assembled in Malaysia, may wear the Inokom badges, but it promises to be a complete car package doing justice to hyundai’s new brand direction “New Thinking New possibility”. This exciting car is set to heat up the C-segment more than a year after its launch in South Korea in August 2010. Beginning next year, Hyundai expects to sell 400 000 units of the Avante annually in countries outside its home market, with a large percentage of that contributed by US. Conceived at Hyundai’s design center in California, the Avante’s striking appearance is based upon the “Wind Craft” design concept, which is heavily influenced by company’s now famous “Fluidic Sculpture” design principles. Looking at the fluent lines and contoured surfaces of the Avante, Hyundai’s press release talk of evoking a piece of sculpture literally crafted from the wind”, thereby creating the illusion of constant motion”, suddenly makes sense.
Hyundai says that the Avante boasts styling quantities evolved from its bigger sibling, the Sonata. Indeed, the profiles of the two models appear similar, as do the swept back headlamps, the distinctive character lines, the sleek roofline and the handsome rear end. The Avante makes do without the Sonata’s huge chrome grille for the better, in our opinion instead featuring an interesting three piece chrome lower front bumper. The bold exterior styling continues inside to an attractive cabin, one dominated by a dashboard with shapes and designs that would never be seen on Toyota.
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